The Fenty Puma By Rihanna SS17 Collection hits stores starting March 9th. Previewed last September at Paris Fashion Week, the coveted collection – a delectable mash-up of 18th Century French Rococo and Neo Classical flair with athletic street styling, will soon be within your grasp with new arrivals launching every month through June.
“It is as if Marie Antoinette went to the gym!” Rihanna says about the collection. She adds, “I’m very thrilled to finally see the collection out there. It was such a fun and rewarding experience to create the collection and seeing it come alive on the runway and in our campaign. Now, I can’t wait for everyone to wear it their own way, mix and match and represent their FENTY X PUMA favorites in their everyday style.”
First to release are head-turning footwear styles that caused a ruckus in the fashion world when they first graced the Paris runway. The FENTY x PUMA Bow Slides in olive branch and silver pink elevates lounge and poolside wear to a whole new level with the softest leather material and statement oversized bow. The theme continues with the FENTY x PUMA Bow Sneaker, a femme fatal hybrid of PUMA’s iconic Trinomic runner also in olive branch and silver pink.
The tough as nails FENTY x PUMA Sneaker Boot Zip takes a platform chunky style to a new level with its zip closure, satin and leather overlays. Rounding up this foursome is the FENTY x PUMA Lace Up Heel in silver pink, aleutian, and sesame. Wrapped in premium leather with the PUMA Formstrip playfully curved along the upper, this strappy sneaker stiletto gives you the license to be bad. FENTY’s pre-release of collection footwear will hit stores worldwide on March 9th.
New arrivals of the beloved SS17 apparel, footwear and accessories will continue to release at retail in April through June. Covetable must-have pieces such as the Bow Bag, Fleece Off Shoulder Hoodie, Hoody w/ Slip and Reversible Bomber will soon be yours. Show stoppers like the Tiered Jackets, countless custom PUMA Jacquard pieces, soft lingerie inspired separates and Embroidery Tricot jackets and bottoms will soon become your favorite spring items. And new introductions of FENTY favorites like the iconic CREEPER, FUR SLIDE and THE TRAINER will be on your feet in no time.
To unveil the collection, Rihanna creative directed the SS17 campaign with the PUMA and FENTY teams. She brought on board iconic photographer Tim Walker to capture the energy and essence of the FENTY brand and spring collection. Stylist Jacob K helped to reimagine the collection on this season’s cast of characters –models Clarie Yurika Davis, Geron McKinley, Zaina Muiccia, Demi Scott, Joshua Willams and Slick Woods, – who each brought the right attitude and vibe to add life to the campaign and collection.
Underneath you can find some of the campaign shots for the Fenty Puma By Rihanna SS17 Collection and a link to the Puma x Rihanna website.