Call the MGSM X Diadora FW17 show a true Italian job well done. The two brands collaborated on a Fall/Winter 2017 show during Milan Fashion Week.
Some of the key features of the collaboration between MSGM and Diadora include two total looks, sneakers included, based on the designs from the Diadora archives that were reinterpreted in the MSGM-style. Codes are rewritten in a contemporary key, without losing any of their iconic power.
Outfits and trainers, following MSGM and Diadora’s distribution channels, will be sold in selected MSGM stores and multibrand shops from September 2017.
“I have always loved sneakers, so when Diadora introduced me this project, I accepted on the spot, I always considered their hoodies from the 80s a cult. The energy of sportswear and the Italian know-how have always been as important in MSGM as they are in Diadora” – Massimo Giorgetti, MSGM Founder and Creative Director.
“We are very happy about this collaboration, which allows us to show, once again, how our lifestyle world is positioned in a high-end distribution context. MSGM is an ideal partner because it shares with Diadora an authentic Italian identity and passion for creativity and expertise. These are values that are expressed in the nearly-artisan uniqueness of our clothes and shoes” – Enrico Moretti Polegato, Diadora CEO and President.
Underneath you can see the runway looks of the MGSM X Diadora FW17 show and find the links to the Diadora website and Facebookpage.