The Nicce store in Shoreditch’s Boxpark houses the brands latest collection. Established midway through 2013, young clothing brand NICCE London has quickly made a name for itself as an emerging London lifestyle brand. The store has a minimalistic interior which shows of the products very well with no distractions. They have both a menswear and a womenswear collection. Also don’t forget their headwear and accessories that are easy to combine with your outfit.

Since the beginning the brand focused on developing a clean approach to contemporary street wear apparel. They create clean, functional clothing pushing forward in new directions. You can really see the inspiration was taken from the streets and sportswear and is translated to a minimal and cleaner version. The store completes the vision to a tee. So whenever your in the hood, go ahead and check their store out.

Underneath you will find pictures from the store and links to their website and Facebook page.

Website: Nicce  –  Facebook: Nicce

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