The Stüssy SS17 Campaign by Tyrone Lebon is another great collaboration between the streetwear brand and photographer. Photographer Tyrone Lebon’s multi-year mission to shoot Stüssy’s world tour cities has taken him to Los Angeles, Tokyo, Kingston and last season to Paris. For the final leg of the tour, Lebon serves up a thick and juicy slice of NYC, where the roots of the International Stüssy Tribe go several decades deep.
In signature editorial style, Lebon’s campaign for the Spring ’17 collection delivers another subtly surreal take on contemporary urban life. Skitching borough to borough and spending some time with locals like Princess Nokia in Harlem, Stoya with King Kong, the Guardian Angels safety patrol and Nicky Hilton Rothschild, elements of the iconic and the everyday bleed and blend together. Coupled with the return of select vintage graphic treatments, the Spring ’17 campaign pays tribute to the long legacy of loose living with Stüssy in New York.
Underneath you can find the full Stüssy SS17 Campaign by Tyrone Lebon and links to Stüssy’s website and Facebookpage.