We shot our very own Puma x Trapstar SS17 editorial, because we know the collection looks good on the fellas but how does it look on the ladies? Well you can see in this editorial. Shot in our very own neighborhood De Bijlmer in Amsterdam. We hope you enjoy it.
It is time for The WayWard Way Summer 16 Editorial called #Girlgang. This time we took four models to our hometown of The Bijlmer, Amsterdam. The shoot was all about sportstyle and old skool streetwear, so big logos and a basic colorscheme is what we went for. It is all about girl empowerment it’s all about the #Girlgang. Continue reading The WayWard Way Summer 16 Editorial #Girlgang
Oohw yes it’s finally here! We are very proud to announce The WayWard Way FW15 editorial.
This time we took to the city of Rotterdam to show you the best looks for Fall/Winter 2015. The shoot was all about materials for us, we wanted to show the difference between the textures which is why we choose not to work with color just black, white and grey. It all fits the vibe of ‘The WayWard Way’ because its all about what you want to wear and how you want to wear it.
Continue reading The WayWard Way FW15 editorial
We got another small editorial for you guys. This time we worked with photographer Tiago Ventura and model Julia van Ee. For more of the photographers work go to www.tiagoventuraphotography.com
Fashion credits: Jacket: Cheap Monday – Shoes: Bronx – Necklace: Club Manhattan – Cap: photographers own
Continue reading Editorial #1
A couple of weeks ago we shot our first The WayWard Way lookbook! This lookbook is mostly dedicated to our Dutch brands that are featured in our And Yes It’s Dutch series and we used some other brands that we love as well. Lines and light were our biggest inspiration. Underneath you will find the lookbook, the amazing crew that made it possible and of course all the brands we used.