Tag Archives: instore

Hidden by Big In Japan

Hidden by Big In Japan is the first fysical store by Amsterdam based web store and showroom Big In Japan. Borrowing the name from an 80’s hit song, Big In Japan hosts brands not only originated from Japan, but brands from all over the globe that defined Japanese pop culture, lifestyle and emulate the quality and eye for detail Japan became synonymous for.
Continue reading Hidden by Big In Japan


The Nicce store in Shoreditch’s Boxpark houses the brands latest collection. Established midway through 2013, young clothing brand NICCE London has quickly made a name for itself as an emerging London lifestyle brand. The store has a minimalistic interior which shows of the products very well with no distractions. They have both a menswear and a womenswear collection. Also don’t forget their headwear and accessories that are easy to combine with your outfit. Continue reading Nicce

In Store – Amsterdam: Sunika

By luck I found this shop in Amsterdam, after a meeting someone showed me this really nice sneakerstore that was inspired by Japanese sneaker culture. (I really want to go to Japan bad!) The store is called Sunika because it means sneaker in Japanese.

Sunika sells some big and some smaller but still very nice brands. Brands include Adidas, Asics, Saucony, Mercer Amsterdam and Ransom. Do you know what my favorite thing in this store was? Continue reading In Store – Amsterdam: Sunika