Two premium brands collab for the Puma x Extra Butter Clyde Kings of New York Pack. This special drop pays tribute to the go-getters and hustlers of New York City who are the kings of their own trade – from B-boys, graffiti artists, street ballers, musicians and style savants. We honor those who perfect their craft and make their hustle in the hardest city in the world. Both PUMA and Extra Butter bring to the table their deep roosted history in sports and influence in hip-hop and street culture. Continue reading Puma x Extra Butter Clyde Kings of New York Pack
The Puma x Careaux SS17 collection follows up on the well-received debut collection in Autumn-Winter’16. Global Sports Brand PUMA and Amsterdam-based illustrator and sneakerhead Careaux got together once again for a collection that infuses her unique dreamy designs across classic PUMA footwear styles and contemporary apparel designs.
We shot our very own Puma x Trapstar SS17 editorial, because we know the collection looks good on the fellas but how does it look on the ladies? Well you can see in this editorial. Shot in our very own neighborhood De Bijlmer in Amsterdam. We hope you enjoy it.
The Fenty Puma By Rihanna SS17 Collection hits stores starting March 9th. Previewed last September at Paris Fashion Week, the coveted collection – a delectable mash-up of 18th Century French Rococo and Neo Classical flair with athletic street styling, will soon be within your grasp with new arrivals launching every month through June.
This season we saw one of the most exciting collabs between Puma and the ultimate bae Caroll Lynn. For the Puma x Careaux collection the Dutch born women’s footwear designer and sneakerhead created some beautifully designed kicks and clothing items featuring the ‘Dedication Flower’ print which Careaux adopted as her motif ‘’after she realized it to find beauty
and strength in dark, difficult times.’’ Continue reading Puma x Careaux collection review