The Puma x Careaux SS17 collection follows up on the well-received debut collection in Autumn-Winter’16. Global Sports Brand PUMA and Amsterdam-based illustrator and sneakerhead Careaux got together once again for a collection that infuses her unique dreamy designs across classic PUMA footwear styles and contemporary apparel designs.
We shot our very own Puma x Trapstar SS17 editorial, because we know the collection looks good on the fellas but how does it look on the ladies? Well you can see in this editorial. Shot in our very own neighborhood De Bijlmer in Amsterdam. We hope you enjoy it.
The Fenty Puma By Rihanna SS17 Collection hits stores starting March 9th. Previewed last September at Paris Fashion Week, the coveted collection – a delectable mash-up of 18th Century French Rococo and Neo Classical flair with athletic street styling, will soon be within your grasp with new arrivals launching every month through June.
This season we saw one of the most exciting collabs between Puma and the ultimate bae Caroll Lynn. For the Puma x Careaux collection the Dutch born women’s footwear designer and sneakerhead created some beautifully designed kicks and clothing items featuring the ‘Dedication Flower’ print which Careaux adopted as her motif ‘’after she realized it to find beauty
and strength in dark, difficult times.’’ Continue reading Puma x Careaux collection review
Today we are going to tell you all about the PUMA x ALIFE Spring/Summer 2016 collection, ‘Fear City’. This collection was inspired on vintage sportswear and the heritage of New York City. Photographer Ilja Meefout – also the main photographer for hiphop in The Netherlands- photographed Dutch artists rappers Hef and Digitzz, dj Abstract and singer Rochelle in a typical ‘street’ setting.
Continue reading PUMA x ALIFE collection